I am definitely getting somewhere with my Digipak now. The front cover font has been chosen and possibly the photo. The two different fonts used on the cover so far really contrast with each other. 'The' is written in a swirly text which reveals the femininity of the lyrics the band sings as well as representing the female part of there target market so that masculinity does not dominate the cover. The 'Drums' which is written in traditional bold text which reveals the gender of the band. I have decided to have the text black as black is a connotation of the indie/pop genre and is a unisex colour therefore would not put off either sex buying the album. The image on the cover is simple. The artist is clear in the foreground surrounded by woodland in the background which links slightly to the location. The clothing the artist is wearing is the same as what appears ism the promo. This creates a repetition and makes the Digipak more recognisable to the buyer if they have seen the promo. The clothes are accurately stereotypically indie and casual therefore the audience can relate to the artist when considering style.
To create repetition throughout the Digipak I created a new colour that come from my artists hat. I used this colour on the spine and inside CD cover and red is also a connotation of the genre as well as being a unisex colour. The inside CD cover is a photo of the lake that is used in the promo. This adds to the repetition that will make the product more recognisable and also relates to the song title and its lyrics. The background colour behind the CD is the same colour red that is found in the spine and on the colour of my artists hat which again adds to the repitition. The back cover and inside cover image are not my final images howver they are helping me plan where to place my text. The back cover text will be white and on the left hand side just like a traditional Digipak. My next draft will include my possible final images and the majority of the text.
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