Digipak RMA 3: Lana Del Rey - Born To Die

The front cover of this album is dominantly female. The text is big, bold and eye catching. The red text at the bottom contrasts with her white shirt therefore drawing attention to the name of the album. the red also matchs her red lipstick which emphasises her femininity and connotes love, lust and passion which are are feminine words. The white text at the top is big and in capitals. The thick white writing contrasts with the blue sky and the red writing. The photo of Lana Del Rey is dominant. Her head is placed infront of the text to show her importance and to show she is the artist. There is not much going on in the background which is done to ensure no attention is drawn away from the artist and her beauty. The genre indie/pop isnt yet revealed. However her hair, make up and clothes do slightly give her and indie looking style. The red white and blue colours on the cover also represent her country, America.

The CD is effectively basic. The white background contrasts with the red roses. Red is the colour of blood and therefore a connotation of death. The red in roses match the album name 'Born to die' because of their connotations. The colours on the disk conform to the house style of the digipak As roses and the colour red are feminine they reveal the artists gender.

The house colours are repeated on the back cover and the spine also. The dominant, eye catching red background draws attention to the track listing which is in white. The contrasting black text at the bottom shows a bonus track. Therefore it is written in black to stand out and make the audience think they are getting something extra as well as the album. The colours on the spine, red, white and black are used here and all over the digipak to conform to the house style and create a repetitive effect to ensure the album is recognisable.