Music Promo RMA 3: The Drums - Let's Go Surfing

Lets Go Surfing by The Drums is a performance based music video. The video consists of the band performing the song on a beach and running on the beach. The video is basic and does not use many camera angles or techniques. However this is why it's effective. Because the video is simple the focus is on the band and their music rather than a story. The genre is clear due the bands styling. Skinny jeans, messed up hair and vintage t-shirts are three examples of stereotypical clothes that create the indie/rock genre.

The connection between the music and the visuals is important as this technique makes up for the lack of camera shots. The connections are strong and therefore obvious. One example is when the line "Honey, take a run down to the beach" is played, the band run across the beach. Also the line "I'll never let you go" is repeated towards the end of song and as its sung each band member stops running one by one and fades into the background darkness. The other obvious connection is the location of the beach matching the the name of the song.

There are only 2 cuts in the video and minimal camera angles. However the band and the performance of there song is captured. are shots of the guitars and the drums, but no real close ups of one of the instruments. The unusual lack of cuts is strange but works with the location and lyrics. I feel that the long sequenced video and lack of cuts made the video unique and reveals a lot about the personalities of the band as they appear not to be glamorous and materialistic. This is shown through the basic location and lack of content as The music is more important than a story.

Overall I feel the unusual choice of no cuts was successful. The focus is the music not the story which shows the passion of the band and promotes their personalities as well as there music. Analysing this video will benefit the making of my promo as I've learnt about the diversity within music videos.