In what ways does your media product use, develop or challenge forms and conventions of real media products?

Script

1.
The opening scene to my promo reveals the location of the ‘love story’. This helps narrate the
story and links to the title of the song whilst ensuring the song, promo and artist are
remembered especially as the opening and closing scenes of music videos should stick in
peoples minds. I panned the camera when shooting this clip to show the whole lake and when
editing slowed it down to match the pace of the music and its peaceful sound.
2.
This clip consists of the first half of the chorus which is repeated after each verse. The
repetition effect increases the chance of the viewer remembering the whole package which
is essential for promoting the artist, their music, and their products. The close up of
‘Levi’s’ face and upper body shows his style matching the genre of the song as well as his
emotions and reveal his style. This is essential as the love song consists of diverse emotions.
3.
This clip is the second half of the last chorus. The visuals match the lyrics “carry you all the way
home”. This is a code/convention of music videos, especially within the indie/pop genre as from the results of my research show, most of the music revolves around love. The long/body shot again reveals the style of both actors therefore appealing to the female audience increasing the audience market and promotion of the artist.
4.
This long shot reveals not only the artists which helps with promotion but his clothing and the
location which is subtly repeated throughout the promo creating repetition and linking to the title of
the song meaning the visuals match the lyrics, a technique that is a code and convention of music videos and therefore makes my promo more realistic and successful. Because we can see his whole body and clothing the fans/viewers will know the genre of the song as well as being able to relate and be inspired by his style adding to the positive promotion of the artist.
5.
This short clip is an extreme close up of the artists mouth. He sings the word ‘Forever’. This is
is effective as its short and snappy so the slow paced song doesn’t become boring.it follows a long shot of the arrtist walking by ‘the water’ so they two camera angles create a contrast amd therefore becoming eye catching.
6.
This medium long shot of my artist skimming stones across the ‘water’ is effective as it shows his body language, emotions, clothing and the location. All of these factors are essential for revealing the genre, promoting the artist and narrating the story withinnmy promo. Whilst editing I slowed it down to match the pace of the music and emphasise his lonliness by showing each second he is without his lover seems a lifetime. It is also taken from the side which is unusual in love songs as they use many close ups and usually of the artists face and emotions. Therefore I have challenged forms and conventions which I feel was successful.
7.
This clip is the climax of emotion. it is a close of of the couple holding hands and the girl letting go and leaving the artist. I feel that the close up was effective as the emotion on the artists face was not needed to show his sadness as the music reveals this enough. Emphasising sadness is a stereotypical factor in love songs and within the indie/pop genre therefore I have conformed to a convention in my product.
8.
This clip is a second part of a chorus. It is a stereotypical shot. A close up of a couple sitting by the water. I have used codes and conventions of and indie/pop love song here as it is stereotypically pop yet conforms to the styling of indie artists. As the audience can see rthe back of the couple its almost like they are there overlooking the situation therefore connecting the audience to the artist.
9.
The ending scene is important. I decided to end the promo on a slight cliff hanger to create a good story and keep the viewer wanting more from the artist. it starts with a close up of the artist sitting alone and looking sad by the water his emotions are clear. I then zoom out to the lake and pan the location and end with a fade to black. This adds to the repetition and matches the begining of the promo as well as linking the visuals to the lyrics throughout and therefore developing the codes and conventions of the indie/pop genre.