Question 2 (script for podcast)

Question 2: Script

How effective is the combination of your main product and ancillary texts?

·         The house style is created by colours, fonts and images. The main colours that are used throughout my package are blue, yellow, and black and white. The black and white filter within my promo reflects the black background on my webpage and the black and white images on my digipak. The blue and yellow appears on my digipak cover and its text as well as on the webpage.

·         Repetition is also created though the images. The location of the promo is found in photos of my artist, location on and in my digipak and on the media page of my webpage. The Front cover of my digipak is very bold and eye catching. I used it as the header photo on my webpage and used the front cover on the media page with ‘release dates’ next to it to increase the amount of ways I promote my artist and package.

·         I feel that all 3 of my products reveal the indie/pop genre clearly. The main way I feel I revealed the genre is through the styling of my artist and the other actor in the promo. ‘Levi’ the artist wears a bold shirt, hat, rolled up jeans with vans. I conformed to the stereotype of the ‘indie’style. All of the artists clothing was fairly mainstream and therefore the audience can relate to him and be inspired by his style. The girl in the promo is also wearing indie style clothing which would attract the female audience as well as the male.

·         The colours and photos revealed the genre also. The photos of the artist can be found on the digipak and webpage. The blue and yellow graffiti in the background of the main photo give off and edgy look. In my opinion ‘edgy is a connotations of indie music. The photos of my artist show he is unique, well dressed and working class. I feel this is important as pop music comes across as materialistic yet my artist comes across as relatable and chilled out and therefore matching the behaviour of indie music.

·         All 3 of my product link as my digipak cover is shown on my webpage, the URL for my website is on the digipak, the promo is displayed on the webpage and the location of the promo appears in all 3.