Digipak written plan

Before planning and creating my Digipak I needed to research into indie/pop and rock advertising techniques within their products. This will help me create an eye catching album with the right colour scheme, fonts, images and stereotypical characteristics of indie/pop music to ensure the genre is clear

The first album Digipak I researched and analysed was Florence and the Machine's Lungs. The supporting band for this indie/pop group a few years ago was The Drums therefore analysing this album will help me compare my Digipak to theirs as the genre is the same. From analysing this product I have learnt that certain fonts conform to a certain sex and that it is effective to connect the album name to the images.

The second Digipak I analysed was The Kooks 'Inside In Inside Out'. This album is traditionally indie/rock and from I've learnt that a simple front cover is effective and that the colour scheme is important to reveal the genre and remind the audience of the band.

The other Digipak I looked at was alternative artist Lana Del Rey . Analysing 'Born To Die' was beneficial as it is current, similar genre and successful. The text is large on the cover but the femininity of the artist is dominant therefore to ensure both the image and text are equally dominant in my work I will find a balance with the use of colour, font and contrast.

The colour scheme for my Digipak will be predominantly male. Blue, black, grey and green are colours I may use as they are fairly dark and therefore conforms to the edgy sound of indie music. Plus my images will are likely to be of the location I want to film my promo in which is by a lake so the colours will match nicely to the cover image.

The font I will use is essential for revealing the genre and gender of the band. The font I will use would be straight to avoid it looking feminine. The colour of the font needs to create a contrast with the background image to make it stands out. White would be the best colour to use as my background is likely to be dark and I is a unisex colour so I don't overload my Digipak with masculinity as the band has both a make and female target market.

The image/images that I will use in my products will come shot photos I will capture during my filming of my promo. This will ensure the lyrics and visuals match. The repetition will make the promo and the song be remembered.