Thursday, 18 October 2012

Web page explanation & Wix

For the web page part of my ancillary task i will construct it via 'wix' which is a free software that will allow me to create a fully working website to promote my band and their music. I will start from scratch with my web page therefore i will be adding, text, photos, music, videos as well as creating my own colour scheme, layout and fonts. This will allow me to reveal my bands genre via the web page and make it look appealing to the target audience.

I have started my layout for my web page. i have decided to have a big image on the home page to ensure the audience know who's website they are on and to promote them. Below the image will be essential information about the band to introduce them to new audiences and for the already fans to learn a little more about the band. I have created four additional pages to the home page, media, live, store and social.

The media page is essential as during my real media artefact's research i found that 99% of the websites had a media page. The page will include photos of the band, links to tracks, and i will also display my music promo for Down By the Water when it is completed. This page is a great way to get people listening to more of the bands music, buying more of the bands music and via the photos get to know more about the bands style and genre.

The live page will give the audience concert information like dates, times, places and where to buy tickets from. This is useful for the fans as instead of searching the Internet they can just click the links on the official site and know their purchase would be legitimate. This page will not contain much content but i feel it is necessary to bring the audience closer to the band and would be useful.

The store page is also another way of bringing the audience closer to the band. During my research i found lots of websites with a store page. Merchandise is a great way of promoting a band through and accessories as well as something other than music for the fans to buy from their favourite band.

The social page will be a great way of promoting the band and their music. The target audience roughly ranges from 15-22 therefore the vast majority of these people will use at least one social networking site. Facebook and Twitter would be the two focuses for my social page as they are the most used. Links to the bands Facebook and Twitter pages would be displayed on the page as well as fans tweets. This page would be a great way to connect the fans to the band and each other. Social networking sites are also a great promotional strategy as people talk about music through them and share You Tube links and images.

The best way i could promote the bands website for people who didn't know about it would be to put it on the back of my Digipak.

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