Product Placement

For my A2 media coursework I will be creating a music promo, Digipak and Webpage. My chosen song is Down By The Water by The Drums who are an American indie/pop group. The song is based on love therefore my video will be a narrative based piece.My research has and will help me throughout the making of my music promo, Digipak and Webpage. I have learnt about codes and conventions of my specific chosen genre. I know who my target audience is and how I need to attract them with the use of colour, styling and Mise en scene. My character will look stereo typically 'indie' by being dressed alternatively and the way the target audience are likely to dress. in my promo i will also include a guitar as this is a visual stereotype of both indie and pop genre music videos. I also have learnt how fonts colours and images can reveal a genre therefore to ensure my genre is obvious and clear I will use stereotypical elements of 'indie style' in my work.

I feel that the best placement for my digipak would be in a music store like HMV and online. The best place online to sell my product would be via 'itunes' and on my bands webpage. the majority of people who do not download music illegally download their music off 'itunes'. It is popular, successful, reliable and sell all different types of music. Selling my digipak in HMV would also be successful as for the part of the target market that would rather physically buy the CD HMV is the biggest and most well known music store.

The placement for my music video will be on music channels on TV and via the Internet. The best channel for my video is MTV Rock as its a popular channel and doesn't just show what's it the charts but the best of indie and rock music. I feel that TV would be good publicity for the track and band as alternative genres are becoming more popular in the music industry. I also think the promo would get seen by being showed on the bands Webpage and on YouTube and indie music isn't a very popular genre therefore fans are more likely to have to look for music. The product placement for my music promo is important as indie music focuses on the fans and the music rather than the money so promoting the genre is important.